Marketing
When I first graduated from college with my theatre degree and love of Saturday Night Live, I was convinced that I was going to be the next Meryl Streep – if she was also, at the same time, John Mulaney. That didn’t quite work out for me as planned.
However, I discovered that I could use the same writing and storytelling skills I had honed as an actor and sketch comedy writer to connect with audiences and communicate ideas in a way that’s compelling and memorable.
In under three years, I went from picking up my first copywriting gigs on the side to managing a team and leading content strategy at Impact Networking, a multi-hundred-million-dollar nationwide company.
Today, as the Director of Copy & Content at Impact, I lead a team of writers as we execute our thought leadership-based content strategy, build copy that measurably impacts conversions and sales while still finding room for creativity, and position our colleagues as the passionate experts they are.
I’m a winner of the Women in Content & Marketing Awards, a mentor in the Content Marketing Institute’s mentorship program, and public speaker & podcast guest.